Acquisition Offer Development Manager

The Company offers Optimum-branded digital cable television, high-speed Internet and voice services, as well as Optimum WiFi, the nation s most robust WiFi network, to residential and business customers across the New York Tri-State area.

The B2B Acquisition Marketing Manager is responsible for driving and implementing customer acquisition strategy through various marketing channels. Analyzes product and segment performance based on KPI s, defines and manage day-to-day execution of acquisition tactics to drive growth, defines and execute on brand awareness, retail and customer responsive tactics to increase customer relationships. Responsible for: offer and package development, Growth KPI s follow up, creative development, review and approval for all acquisition tactics; monitor competitive environment for each market segment; conduct results analysis and leverage learning to increase tactic performance, recommend testing strategies including creative, positioning, segmentation and offer; manage day to day relationship with internal and outside agencies to create and execute campaigns; communicate all aspects of campaigns to management to ensure successful implementation.

Develop and execute multi-channel, targeted customer acquisition marketing campaigns with sound measurement to monitor and report on effectiveness, and overall ROI
Analyze and report on product and segment KPI s and campaign results, conversion rates, and other performance KPIs
Identify new opportunities and provide strategic recommendations to drive growth of segments and products, and inside and outside sales channels, as well as online.
Knowledgeable on acquisition best practices, technologies, and trends
Conduct research and competitive analysis (market size, competitive benchmarks, trends, opportunities, customer needs and expectations)
Develop testing strategies in order to improve conversion value and KPIs
Developing remarketing strategies for acquiring lost customers and lost revenue opportunities
Analyze footprint and opportunities for growth based on market data, competitive analysis and penetration rates.
Collaborate with Sales to make use of our CRM data for highly targeted Marketing campaigns.
Create presentations and provide insights and recommendations based on data
Oversees and develops financial models in designing packaging and pricing to ensure competitive position in market from a new customer acquisition perspective
Prepare creative briefs and work with marketing in implementation of new initiatives
Identifies messaging, creative and offer strategy to help drive results
Works closely with customer care, Sales, Finance teams to assist with development and implementation of core business, competitive, and new product marketing plans to achieve revenue growth goals
Partner with the Insights/Research team to enrich the strategic value of analytics and insights
Partner with and manage external vendors when necessary
Seek efficiencies for how the team analyzes various streams of data and collaborate with headquarters and division counterparts on best practices
Develops new ideas and communicates potential uses for analytics across the business
Other duties and responsibilities as assigned

Bachelor s degree required
4-6 years of strong and relevant prior experience a strong plus
Strong project management skills
Strong analytical and financial Skills
Exceptional communication skills (written and verbal) with proven ability to give extensive creative and copywriting direction
Experience interfacing with creative services and vendors
Experience creating partnerships with vendors to leverage on coop programs
Extremely detailed-oriented and organized
Strong cross-functional communication and teamwork skills
Ability to handle multiple tasks and aggressive deadlines in a fast paced environment
Ability to develop and maintain budgets and timelines
Experience in telecommunications and CRM a plus
Strategic thought leader balanced with sharp analytical and problem solving skills
Self-motivated, performance and results driven.
Experience using digital analytics and KPIs to drive the business
Excellent management skills and the ability to lead a successful team
Salesforce. com experience a plus

This position can be based out of Bethpage or Long Island City

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